apps.facebook.com/ft_quiz • Web 2.0 • Games • Facebook Application • Viral Marketing Challenge: The Financial Times wanted to take advantage of Facebook to market its brand to new users, particularly students and others who might want to find out more about the Financial Times. What was an affordable way to tap into the power of this social network for viral marketing? Solution: Juxta Digital developed an online news quiz for Facebook members. The quiz tests user's knowledge of current events, and directs users back to the Financial Times website to check their answers. User can compare their scores against friends, and share the application with their friends. Juxta's first Facebook application – a free subscription offer just for students – proved to be a successful way to let the social community market the Financial Times brand, as thousands of users continue to subscribe each month. The online quiz is the next tool that members will share to promote the FT brand.

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Web Marketing Association 2008 WebAward, Outstanding Achievement in Website Development: Online Publishers Association

CASE STUDIES

Content Management
American Red Cross
NextWave Wireless
Obit Magazine
Online Publishers Association
Web 2.0
Academy of American Poets
BusinessWeek
Financial Times Facebook Quiz
Financial Times Widgets