New Website Boosts American Red Cross Relief Efforts


New York, Wednesday, September 21, 2005 –

Juxta Digital, a new-media consultancy specializing in non-profits, publishing, education, corporate communications, and entertainment, announced today the re-launch of the new website for the American Red Cross in Greater New York (http://www.nyredcross.org).

When the American Red Cross in Greater New York (ARCGNY) approached RE:Creative Design and Juxta Digital to redesign and develop a more robust website, they had memories of 9-11 and last December’s tsunami in mind. One of their key goals was to create a website that could maximum their efficiency in responding to such disasters by helping to accept donations, coordinate volunteer efforts, and provide easy registration for events, courses, and disaster training.

Little did they realize that they would be re-launching the new site in the midst one of the largest natural disasters in the history of the US. The new site went live approximately a week after hurricane Katrina hit the gulf coast. Within days, the new online registration features in Juxta Digital’s content management system, Synopsa, allowed ARCGNY to sign up hundreds of volunteers for disaster services training; many volunteers will be deployed to New Orleans to help respond to the hurricane relief effort. Synopsa also provides e-commerce features that make available products such as disaster preparedness kits, and creates an easy way for visitors to give online donations earmarked for disaster relief efforts or for general funds.

ARCGNY’s other goal with the web redesign was to help raise the profile of the New York chapters, and improve marketing efforts. The new design from RE:Creative and interactive strategy from Juxta Digital have improved the site’s usability by focusing on key messages and creating easy navigation to ARCGNY’s core services. Synopsa also streamlines content creation and maintenance, making it easier for ARCGNY’s webmaster to add pages, update content, and respond to the latest current events.



About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 5 Penn Plaza, 23rd Floor, NY, NY 10001. Juxta Digital helps both domestic and international companies extend their brands online, and offers strategic planning, content management, and social network and web 2.0 marketing and development for clients in publishing, media, entertainment, education, and business.

Clients include The Academy of American Poets, the British Broadcasting Corporation, PEN American Center, BusinessWeek, Guideposts' Positive Thinking Magazine, The Financial Times, The Online Publisher's Association, Logicworks, and NextWave Wireless.
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