Billboards.com Turns To Juxta Digital For New Online ‘billboard’


New York, Tuesday, March 28, 2006 –

Juxta Digital, a new-media consultancy providing website and intranet development for companies in media, entertainment, technology, publishing, and education, announced today the re-launch of Billboards.com, the marketing website for Global Outdoor Services (GOS), a provider of out-of-home media buying.

The billboards.com, website has long served as a good source of online leads for its parent company, GOS. Many users search on the billboards.com address and come to the site looking for information about outdoor advertising. With the new website, GOS is extending its online marketing capability to increase its online lead generation and better sort and target its leads to specific sales reps.

The new site features a graphics rich design run out of Juxta Digital's content management system, Synopsa, which allows the site to add new features such as a search engine and viral marketing capability. The new design enhances the GOS image and provides more examples and explanation of outdoor advertising possibilities. Interactive online forms collect information from interested potential advertisers and funnel leads to appropriate representatives.

With the new site, GOS is poised to more fully take advantage of its billboards.com URL and online lead generation capabilities.



About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 5 Penn Plaza, 23rd Floor, NY, NY 10001. Juxta Digital helps both domestic and international companies extend their brands online, and offers strategic planning, content management, and social network and web 2.0 marketing and development for clients in publishing, media, entertainment, education, and business.

Clients include The Academy of American Poets, the British Broadcasting Corporation, PEN American Center, BusinessWeek, Guideposts' Positive Thinking Magazine, The Financial Times, The Online Publisher's Association, Logicworks, and NextWave Wireless.
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