Juxta Creates Alumni Website For Columbia University Continuing Education


New York, Friday, February 8, 2002 –

Juxta Digital, a new-media consultancy in New York, today announced the launch of a new website for alumni of Columbia University's Continuing Education information technology programs. The website, located at http://www.ce.columbia.edu/italumni, is an online community site for alumni of the Executive IT Management program, a one-year certificate program preparing experienced IT professionals for management positions, and the Computer Technology and Applications program, an in-depth certificate program that prepares highly motivated adults for professional advancement in the information systems field.

Columbia decided to create a website specifically devoted to this alumni community to foster networking and circulate job opportunities. The password-protected website provides a directory of alumni, allows discussion forums, and provides a job database. Alumni can update their directory listings with personal comments, job history information, and a skills database. It is expected that the site will grow to become a useful resource for alumni of the programs to stay in touch and exchange ideas, job leads, and career tips. The website is managed by alumni volunteers

Says Dennis Green, director of Continuing Education’s Information Technology programs, “Among other things, this online initiative satisfies alumni desire to stay in touch with each other and provides a forum to match recruiters and jobs with talented professionals. Graduates of our programs are highly sought after in the industry and this site will enable them to build on the relationships established as students.”

The site is also a resource for recruiters who are seeking to target job opportunities to this highly qualified pool of IT professionals, and provides a special area for recruiters and companies to enter and post job information. Juxta’s email newsletter system also allows alumni administrators to send targeted email announcing events, speaking engagements, and other information of interest to alumni.

Other community sites that Juxta Digital has been involved in include www.poets.org, a site that has been featured twice in USA Today and has become one of the most noted destinations for poetry lovers. “We’re excited to be working on this project for Columbia University Continuing Education and Special Programs, and offering our advice about online community building,” says Martin Schecter, Juxta Digital’s Chief Strategy Officer. “We think services like these are a great way for organizations to distinguish themselves competitively and provide extra value to their customers and students.



About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 5 Penn Plaza, 23rd Floor, NY, NY 10001. Juxta Digital helps both domestic and international companies extend their brands online, and offers strategic planning, content management, and social network and web 2.0 marketing and development for clients in publishing, media, entertainment, education, and business.

Clients include The Academy of American Poets, the British Broadcasting Corporation, PEN American Center, BusinessWeek, Guideposts' Positive Thinking Magazine, The Financial Times, The Online Publisher's Association, Logicworks, and NextWave Wireless.
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