Court TV Taps Juxta Digital To Build Affiliate Marketing Site


New York, Monday, June 25, 2001 –

Juxta Digital announced today that it has been chosen by Court TV to build their affiliate marketing website.

The new website will be designed to meet the cable affiliate community's growing demand for online access to research, artwork and show logos, program listings, and other promotional materials. The site will feature a content publishing system that will allow Court TV to upload and update information and materials, and will automatically display program listings, event calendars, and other timely information.

Juxta has been building software and websites to manage television sales and marketing since 1997, when it first launched www.bbcfootage.com, an online stock-footage licensing and marketing resource for the British Broadcasting Corporation's Library Sales Division. Juxta has also built websites for education, publishing, and media, including www.lang.edu for Lang College, www.pshares.org for Emerson College, and www.poets.org for the Academy of American Poets. Juxta Digital's first project for Court TV was an online survey system with a television convergence component.



About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 5 Penn Plaza, 23rd Floor, NY, NY 10001. Juxta Digital helps both domestic and international companies extend their brands online, and offers strategic planning, content management, and social network and web 2.0 marketing and development for clients in publishing, media, entertainment, education, and business.

Clients include The Academy of American Poets, the British Broadcasting Corporation, PEN American Center, BusinessWeek, Guideposts' Positive Thinking Magazine, The Financial Times, The Online Publisher's Association, Logicworks, and NextWave Wireless.
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