www.nyredcross.org • Content Management • E-Commerce • Calendar and Event Management • Class Registration • News / Press Manager • Job Boards • Newsletters • Dynamic Forms • Galleries Challenge: The American Red Cross in Greater New York came to Juxta Digital to solve a number of problems: their website had grown too large and needed a content management system (CMS) to make it easier to manage. The site design and layout was also confusing to users, with too many links and not enough organization. Additionally, the site needed more useful features such as a shopping cart and up-to-date lists of classes and volunteering opportunities. Solution: In redesigning the site, Juxta carefully studied two main marketing goals: 1) achieving an appropriate and consistent marketing message for the ARCGNY audience and 2) more effectively guiding users to key services. The new site incorporates ARCGNY’s current print and offline imagery in a bold and dramatic way. The key services have been digested into main sections promoted on the homepage that suggest activities to users, and other text and advertising clutter has been eliminated. New functions on the site allow a single webmaster to quickly update and publish content; the new e-commerce system processes donations as well as purchased items; and other information such as classes or donations are more efficiently processed from internal databases directly into the website.

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RECENT AWARDS

Web Marketing Association 2008 WebAward, Outstanding Achievement in Website Development: Online Publishers Association

CASE STUDIES

Content Management
American Red Cross
NextWave Wireless
Obit Magazine
Online Publishers Association
Web 2.0
Academy of American Poets
BusinessWeek
Financial Times Facebook Quiz
Financial Times Widgets